JOSHEN RAY BONIFACIO

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Brand Identity Social Media Videography

Transit is Why
Public transit is often viewed as something that only serves people who rely on it every day. Working with the Washington State Transit Association, I designed a statewide public education campaign that challenged that perception by showing how transit benefits entire communities, even those who never ride a bus.

The campaign combined approachable visuals, storytelling, and educational content to help audiences recognize transit as an investment in stronger local economies, cleaner environments, and more connected communities. The work ultimately became part of an award-winning public awareness campaign. 


Transit conversations are often led by misconceptions, making it difficult to communicate the broader value public transportation provides. The creative challenge was developing a visual system that felt optimistic and educational.

My role centered on bringing the campaign to life through digital content. I created motion graphics and video assets that translated the campaign's messaging into engaging visual stories, while designing social media graphics that maintained a consistent look across platforms. Each piece was designed to be clear, accessible, and adaptable for a variety of digital formats.


The final campaign consisted of a various creative assets across social media channels. My video work and social media graphics helped explain how public transportation improves mobility, supports local businesses, reduces congestion, and strengthens communities.





Previous Project: Snapcon!
© Joshen Ray Bonifacio