![](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/0214f1c4-cba8-4081-942c-69c5b16885a5_rw_1920.png?h=38c37f834eb5359971c87813e32d1b61)
Masenko
In the late 1990s and early 2000s, Cartoon Network had a programming block called "Toonami", where they ran anime shows back to back throughout the night. During commercial breaks, there would be music that played which featured a hybrid of jazz melodies over hip hop beats, thus creating what we know today as lo-fi.
Named after an energy blast move from the popular anime: Dragon Ball Z, Masenko is a fashion brand based on the subcultures of lo-fi and anime. The style I aimed to achieve is a streetwear brand, considering lo-fi is a subculture of its parent culture, hip hop, where streetwear is predominantly worn.
![Logo Shirt](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/f281e6fa-90dc-424d-b90f-0170a0e519ac_rw_1920.jpg?h=8af39cbeaab6dcca123f0efa0308077e)
Logo Shirt
![Enamel Pin](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/e29a7978-c5f5-449c-8332-291ebd2d78af_rw_1920.jpg?h=6cf63d49c83fbad2ec49bcbc6fc85ea2)
Enamel Pin
![USB Drive](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/cc607d98-1582-442d-845d-62c68dddc01c_rw_3840.jpg?h=063d4fb4993d8d3844f36e49ce424870)
USB Drive
![Grid Shirt](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/05607cbb-9996-42b5-9777-b8e5107b133d_rw_1920.jpg?h=ba9c0c707b16d54322fb949fd88f3656)
Grid Shirt
Pink and purple are the primary colors of this brand, representing sakura flowers (Japanese cherry blossoms). The cool-toned colors give a relaxed and chill vibe. There’s also a lot of black used in the apparel, representing the night theme of staying up late. The brand includes clothes such as baggy t-shirts and hoodies, as well as fun novelty items such as a USB drive and enamel pin.
![Type Shirt](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/22e4f7f7-30f9-4196-9306-c1adb13b875a_rw_1920.jpg?h=d71107314b7d7216fd633c13d490d9bf)
Type Shirt
![Mt. Fuji Hoodie](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/32c5b11f-2a2f-44fd-93a6-79bfcf29cbab_rw_1920.jpg?h=0cabfb4c1a4a876a1163a0f0fc70c799)
Mt. Fuji Hoodie
![Rose Shirt](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/9e18c1f2-924f-49db-87de-80ced957e529_rw_1920.jpg?h=95588ac3be30765217956668b34d1c49)
Rose Shirt
![Cassette Shirt](https://cdn.myportfolio.com/eff0c7f3-2f8f-4a1f-a288-24539ff17965/c020123a-c6b2-48a9-929b-df1465e84aa3_rw_1920.jpg?h=739782faa36713ddeabfa4b1325ba742)
Cassette Shirt
This video promo shows what a pop-up event would look and feel like.