In the late 1990s and early 2000s, Cartoon Network had a programming block called "Toonami", where they ran anime shows back to back throughout the night. During commercial breaks, there would be music that played which featured a hybrid of jazz melodies over hip hop beats, thus creating what we know today as lo-fi. 

Named after an energy blast move from the popular anime: Dragon Ball Z, Masenko is a fashion brand based on the subcultures of lo-fi and anime.  The style I aimed to achieve is a streetwear brand, considering lo-fi is a subculture of its parent culture, hip hop, where streetwear is predominantly worn.