Sheridan Fruit Co.
This specialty grocery store is located in Portland, Oregon. Sheridan Fruit Co is family-owned and thrives on its long history and heritage. The brand has maintained its longevity from having consistent and loyal customers throughout the years.
Their current brand expressions feel outdated and inconsistent. This redesign gives the company a fresh look, bringing in a friendly hand drawn logo, colorful fruit illustrations, and friendly touch-points such as a tote bag and simplistic packaging.