JOSHEN RAY BONIFACIO
About
This specialty grocery store is located in Portland, Oregon. Sheridan Fruit Co. is family-owned and thrives on its long history and heritage. The brand has maintained its longevity from their loyal customers throughout the years. However, their current brand expressions feel outdated and inconsistent.
This redesign gives the company a fresh look, bringing in a friendly hand drawn logo, colorful fruit illustrations, and friendly touch-points such as a fruit containers, a tote bag, business cards, and a shopping list.