A restaurant concept based on food from Hunan, China. Inspired by a hybrid of spicy food and video game culture, this spot is meant for late-night munchies and hanging out.
Bright neon signage fits perfectly for the aesthetic of a late-night spot in the city. The eye-catching turquoise lights bring your attention to what's inside. Most importantly, the tangible menu brings a refreshing take on dining out. The colorful and illustrative design creates an attractive and memorable experience. Other collateral includes vibrantly branded business cards, shirts, and to-go boxes and cups.